With the overall victory in poverty alleviation, China's rural areas have made great progress. However, the obstacles of the urban-rural dual structure and the lack of rural development power and other problems still exist, the hollowing out of rural areas, agricultural marginalization and aging population and other "new, rural and rural" problems are becoming increasingly prominent, rural development lag and urban-rural development imbalance seriously restrict the healthy development of China's rural areas. At the same time, with the development of a new generation of information technology, the digital economy has become the core driving force for promoting economic development in the new era, bringing huge economic and social changes, and is expected to inject new impetus into China's rural revitalization. Building a digital China and comprehensively promoting rural revitalization are two important strategic deployments in the new era. It is also the necessary requirement and necessity of realizing our country's high-quality development and building a great modern socialist country.