This work explores how to effectively integrate and promote traditional Chinese culture in the modern higher education system. This paper systematically expounds the challenges facing the current education, that is, how to maintain cultural consciousness and self-confidence under the background of globalization, and puts forward a multi-dimensional optimization path through curriculum innovation, teaching method reform, cultural practice activities and digital platform construction. Each chapter deeply discusses the theoretical basis, implementation strategy, case analysis, effectiveness evaluation and future outlook, aiming to build a set of practical education model. The publication of this work is not only of great significance to enrich the content of college education and enhance the cultural heritage of students, but also provides a valuable reference for promoting cultural inheritance and innovation and enhancing the soft power of national culture.