In the tide of the information age, new media, with its unique communication, influence and penetration, is profoundly changing people's way of life, way of thinking and even mode of education, bringing unprecedented opportunities and challenges for ideological and political education in colleges and universities. As an important position to train socialist builders and successors, ideological and political education in colleges and universities bears the historical mission of guiding students to establish a correct world outlook, outlook on life, values, enhance the "four self-confidence", deepen patriotic feelings, and train new people to take on the great task of national rejuvenation. Faced with the characteristics of information diversification, rapid communication and extensive interaction in the new media era, the traditional ideological and political education model has been unable to meet the growth needs of contemporary college students and the needs of the development of The Times. Therefore, actively exploring the new path of deep integration of new media and ideological and political education in colleges and universities, and innovating the concept, content, methods and means of ideological and political education have become an inevitable choice to improve the pertinence, effectiveness and attractiveness of ideological and political education.