At present, college Chinese teaching is faced with challenges such as low subject status, outdated teaching content, single teaching means and methods. The reform of college Chinese teaching in colleges and universities can innovate teaching content and introduce new teaching methods and means, such as the combination of multimedia video and teaching methods, so as to make teaching more vivid and interesting, thus stimulating students' interest in Chinese learning and improving the effect of college Chinese teaching. As an important public course, college Chinese not only carries the task of imparting language and literature knowledge, but also shoulders the mission of cultivating students' noble moral sentiment and good humanistic quality. Teaching reform can pay more attention to the all-round development of students. Through rich teaching content and various teaching methods, students can be guided to deeply understand the text, appreciate the world and human feelings, and improve their reading and analysis ability, writing expression ability and critical thinking ability.