As a cultural treasure and art treasure nurtured in the long history of the Chinese nation for thousands of years, auspicious patterns are the products of the integration and collision of art and culture in the long history. They generally exist in People's Daily production and life. Their unique forms of expression show that people have been pursuing auspiciousness and longing for a better life since ancient times, and have extremely high artistic value. Therefore, this work first summarizes the design of folk auspicious patterns, cultural and creative products, and the application of folk auspicious patterns in the design of cultural and creative products; Secondly, taking the auspicious pattern of Fu Lu Shouxi, harmony auspicious pattern, eight auspicious patterns in Thangka, "Kuixing" auspicious pattern, Lanling folk auspicious pattern as examples, the application of folk auspicious pattern in the design of cultural and creative products is deeply explored. Finally summarize this work. This work uses the characteristics of auspicious patterns to enhance the artistic and cultural value of cultural and creative products, and can contribute to the inheritance and development of traditional culture.