As a kind of design activity, art design needs to reflect the inspiration and creativity of works of art, which cannot be separated from the application of creative thinking. Thinking is the reaction of human brain to objective things, thinking can reveal the essential attributes of things and the objective connection between things and external and internal elements, while creative thinking is the thinking and exploration triggered on the basis of thinking, so as to promote the emergence of new thinking results. A successful art design work must not only convey the information of the work, but also express the inner emotions of the designer. Therefore, whether the art design is creative and attractive is an important evaluation criterion of the art design work.