Human's design behavior is a comprehensive creative activity, which includes design planning, design thinking, design methods, design creativity, design culture and concepts, etc. It is a conceptual and logical creative process, and the final form and expression of design is only a part and result in the process of design series. The improvement of digital and new material technology simplifies the design process, and the presentation of design forms becomes simple and easy to obtain. Designers can create a variety of colorful digital visual forms by using design software and digital programming technology, which is beyond the reach of printing technology. However, while technical visual creation brings people novel and exciting visual experience, it weakens the pursuit of deep value meaning of visual art design. The human inquiry, philosophical thinking, social responsibility and value orientation contained in design are increasingly simplified and reduced under the cover of pure visual sensory enjoyment and curiosity psychology.Human's design behavior is a comprehensive creative activity, which includes design planning, design thinking, design methods, design creativity, design culture and concepts, etc. It is a conceptual and logical creative process, and the final form and expression of design is only a part and result in the process of design series. The improvement of digital and new material technology simplifies the design process, and the presentation of design forms becomes simple and easy to obtain. Designers can create a variety of colorful digital visual forms by using design software and digital programming technology, which is beyond the reach of printing technology. However, while technical visual creation brings people novel and exciting visual experience, it weakens the pursuit of deep value meaning of visual art design. The human inquiry, philosophical thinking, social responsibility and value orientation contained in design are increasingly simplified and reduced under the cover of pure visual sensory enjoyment and curiosity psychology.