As the core industry of national strategy, cultural industry has developed rapidly in recent years, and has become an important growth pole to promote economic development. With the development of the digital economy, the cultural industry is deeply integrated with it and has become an important driving force for the high-quality development of the cultural industry. At present, China is moving into a new era of high-quality development. On the one hand, the main contradiction in society has undergone fundamental changes, and people urgently need diversified and personalized cultural products, which puts forward a double test of quality and quantity to the supply capacity of cultural industry. On the other hand, in recent years, both the short video industry and the entertainment film and television industry have produced a large number of shoddy works, which can not help but make people reflect on why China's cultural works lack core competitiveness in the era of digital economy.