This work is based on the current "Internet +" era background, marketing development is facing many challenges, consumers are faced with more video viewing channels to choose. In the "Internet +" era, offline places are no longer the only purchase channel for consumers, which brings challenges to the development of marketing. This work analyzes the development of the industry at home and abroad, uses the model to analyze the company's current external competitive environment, and combines the method of external questionnaire survey and internal in-depth interview to summarize the company's current operating status and marketing problems.